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20 years ago, Jeff and Debi Aarthun, both passionate sales professionals, founded The Profit Specialist® after watching companies struggling to take their sales performance to new levels. Company founder and CEO Jeff Aarthun describes it this way: "But [sales success] is predicated on salespeople being better business people, and we know through experience that when you improve the financial intelligence of yours sales team, everything changes. They begin to see clearly how they can improve the profitability of their own company and their customers' companies. Everyone wins! But to do this, they need to understand the language of finance."